The CW Network and iHeartRadio are saying "I do" to a long term engagement. In a new partnership announced today, The CW and iHeartRadio's parent company, Clear Channel Media + Entertainment, will team up to deliver the two-day, star-studded iHeartRadio Music Festival to TV viewers at home.
The three-year agreement will also seat music lovers front row at iHeartRadio's annual Jingle Ball concert; its Ultimate Pool Party; album release events; and concert specials through The CW and CWTV.com. The partnership widens the young demographic shared by The CW and iHeartRadio. It also expands the audience reach for some of today's hottest artists.
The first event to be broadcast under the new deal will be the iHeartRadio Ultimate Pool Party on Monday, July 15th. The date for the CW broadcast of the iHeartRadio Music Festival will be announced in July, and details of iHeartRadio's Jingle Ball broadcast will be announced in the fall.
Also, throughout the year, fans can expect to see more artists performing on iHeartRadio's new album release party series in the CW spotlight. Back in March, the network aired Justin Timberlake's Los Angeles El Rey Theatre concert event, which was jointly sponsored by Clear Channel and Target.
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